Our Journey: Passion, Innovation, and Baking Excellence
The Story of how Impress! Bakeware was born…
I’ve been baking spritz cookies for as long as I can remember. My mom handed me a cookie press as soon as I was old enough to hold one, teaching me how to gently squeeze soft dough onto cookie sheets, and how to shake a bottle of sanding sugar with just the right amount of finesse. I mastered those fun skills and I’ve been hooked on petite melt-in-your-mouth cookies ever since!
Spritz cookies are a tradition in my family. Every Christmas my mom, brother & I would press out dozens of Christmas tree and wreath-shaped cookies, sprinkling them with sanding sugars and decorating the trees with little “stars” on top and colored sugar or nonpareils as “lights”. Aromas of cookies baking in the oven, and sights of bowls of dough and bottles of sanding sugars on the kitchen table are some of my favorite holiday memories.
But the rest of the year? Our poor cookie press probably got lonely. Stuffed away back in its cabinet, pulled out only occasionally in the spring- if we remembered that there was a butterfly disk in the press box. Using pastel sugars to make butterflies was a nice change from the bright colors of Christmas cookies, but I’d always longed for more ways to use a press.
Let’s face it. The disks that come with most cookie press kits are… hmm… nice, but pretty boring. It seems the designs haven’t changed in 50 years, and they are mostly just geometric patterns. When compared to the world of cutout cookies (where any shape under the sun seems to exist!) cookie press shapes come off as dull.
I set out to change all that. I wanted the cookie press to be as versatile and as much fun as any set of cookie cutters. I wanted everyone to be able to “get creative with their cookie press”. So, after much research into manufacturing and materials, and several years of disk designing and re-designing, we bring you Impress!™ cookie press disks.
And so our company, Impress! Bakeware™ was born. Your cookie press? It’s NOT just for Christmas anymore!
Enjoy your cookie presses as never before, and please contact us anytime. We love to hear from you.
Impress! Bakeware, LLC Is a family-owned company, started by two moms (who happen to be sisters-in-law and best friends!) with a love of cookies. From our families to yours, keep on baking!
So in 2014, after extensive research into materials and manufacturing, we launched Impress! Bakeware™, introducing an initial collection of innovative cookie press disks. Our mission was clear: to empower bakers to "Get creative with their cookie presses," transforming them from seasonal tools to year-round essentials.
Over the years, our passion and dedication have led us to expand our offerings to over 300 unique disk designs, catering to every imaginable theme and occasion. But we didn't stop there. Recognizing the needs of baking enthusiasts, we've broadened our product line to include Embossed Rolling Pins, the Original Silicone Towel Grip—which we proudly developed—and a curated selection of baking accessories, all designed to elevate your baking experience. Additionally, Susie authored "The Best of Creative Cookie Press," a comprehensive 97-page tutorial and recipe collection aimed at guiding both novices and seasoned bakers in the art of spritz cookies.
At the heart of Impress! Bakeware is our commitment to quality and community. As a women-owned, family-operated business, we take pride in crafting products that meet our exacting standards. Beyond our products, we strive to foster a supportive baking community. Through our Creative Cookie Press blog, we share recipes, techniques, and inspiration, aiming to make baking accessible and enjoyable for everyone.
We believe that baking is more than just a culinary activity; it's an opportunity to create memories, share love, and express creativity. Whether you're a seasoned baker or just starting out, we're here to support your journey with innovative tools and heartfelt guidance.
Happy Baking!
~Susie & Jill